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Product Insights by John Sawers, Head of Product

Recently we brought John Sawers, Head of Product at MyDoc, into the studio to give us some product insights into making a viable product in today’s technology landscape. Read on to know more about why the healthcare industry is the place to be at and how our product can help patients improve their healthcare experience.

Product Insights by John Sawers, Head of Product
1 . How can we make healthcare technology easier for the elders to use?
Elders are increasingly active on technology platforms these days. In 2014,76% and 34% of elders aged 50 to 59 and 60 and above, respectively, use a smartphone to access the internet
Smartphone technology can bring greater convenience to the seniors’ lives. It helps them connect with their children and grandchildren as well as navigate them when they are on the go, manages their health, and acts as their source of entertainment.
Despite the high percentage of seniors’ smartphone usage, the divide is still present. Current technologies are too complicated for seniors to use.
Simple accessibility issues like too small texts and buttons can discourage them from fully utilising these technologies to enhance their lives.  Providing options for large buttons and text make it easier to read and see and simplifies the service.
For example, Grab makes the GrabTaxi driver app intentionally simpler and uses larger font to make it easier for elderly taxi driver to use
2 . Current telehealth only helps in non-emergency situations. How do you see telehealth’s role evolving in emergency situations?
There are some great examples of digital health in emergency issues. Medical ID on your iPhone is one of those.
Medical ID lets you display essential medical information about yourself, such as allergies and emergency contact, without unlocking your phone. This allows first-responders to get an overview of any important information even if you are unable to give it yourself.
Getting the right information to A&E teams in time can make a huge impact. Medical ID is an example of a patient-driven version of this which is a testament to how disconnected clinical systems are that this information isn’t already readily available to emergency teams.
3 . How can we measure the success in digital healthcare?
We look at adoption into mainstream healthcare systems. So many digital health initiatives work on the fringes because it’s easier to get started there. To be truly disruptive, healthcare startups need to play within the existing ecosystem.
4 . What would you tell someone looking to work in the digital health industry?
It’s a great industry to work in. It gives extra meaning to your day to day, knowing that you’re working on a product which helps improve people’s health and impacts their healthcare experience.
Lack of experience in healthcare doesn’t have to be a limitation. Healthcare is slow and resistant to change, applying domain expertise from other industries can work in your favour.
5 . Why are bots the next big thing in digital healthcare?
Bots animation are very important in the future of healthcare because they give us an opportunity to personalise interactions and journeys which would be too expensive to delivery manually and healthcare is all about a personalised journey.
Prefer to watch John’s video? Click the play button below and hit the thumbs up. Head over to our Youtube Channel and don’t forget to subscribe.
If you’ve got any questions about product insights or would like to find out more, leave a comment or contact us.

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